Having created the strategic identity and web marketing pieces for Simply Dynamic Inc, the Echelon design team was hand-picked by SDI/Magpul Dynanmics President Travis Haley to craft marketing and identity pieces that would reflect a distinctly modern and innovative organization.

Magpul Dynamics builds gun fighters.

Starting from this single truth, Echelon crafted a style sheet that evoked the Spaghetti Western rather than a stagnant government institution. Employing an saturated arid palette layered over monochromatic high-contrast images, Echelon selected bold sans serif typography to create a modern gun fighter noir unlike anything seen in the industry today.

Echelon continues to support Magpul Dynamics with photography, marketing campaigns and animated 3D training supplementals.

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